On Wednesday the Cleveland Browns unveiled a new alternate helmet for their players to wear in 2025. The new helmets, slated to be worn with orange-lettered brown uniforms in three games next season, are a darker shade of brown than the Browns usually adopt in their uniforms.
In order to publicly reveal the new helmet the Browns built an elaborate float on Lake Erie that featured a giant inflatable helmet in the style of the new look. But it seems even in this arena the franchise cannot escape the poor luck that has come to define much of the Browns' existence.
