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Barchart
Will Ashworth

Brown-Forman’s Unusual Options Activity Points to a Straddle: Long or Short?

BrownForman Jack Daniel

Jack Daniel’s maker, Brown-Forman, reported Q4 2025 results this morning before the markets opened. The news was not comforting for long-time shareholders. As a result, its shares are down more than 15% as I write this minutes into Thursday trading. 

Yesterday, out of 730 unusually active call options, Brown-Forman had one in the 13th spot with a Vol/OI (Volume to open interest) ratio of 24.06. 

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