When Jim Weber took over as Brooks Running's CEO in 2001, the sports apparel company was a flailing brand on the brink of bankruptcy with merely tens of millions of dollars in sales. Under Weber's 23-year corner office tenure, which this year came to a close, Brooks has become a highly profitable billion-dollar brand and a cult favorite among serious runners.
His successor, Dan Sheridan, who was made CEO in April, will have to write Brooks Running's next chapter with eyes on larger rivals like New Balance, which is five times its size, and hot new brands like Hoka and On Running that are challenging Brooks' place in the running shoe wars.
