Brooklyn Beckham has become quite well known for his online cooking videos that he shares to his 15.4 million followers.
However, his most recent social media offering has come under fire for being "out of touch".
The 24-year-old's video shows him making fried chicken whilst promoting Chosen Foods avocado oil, which retails from between $15 and $20 and fans aren't happy when he uses one whole bottle for the single dish.
Brooklyn captioned the video: "Fried chicken with @chosenfoods . 100% Pure Avocado Oil and their Classic Avocado Oil Mayo are the best. I love Chosen Foods for frying because of its high smoke point and neutral flavor. #chosenpartner."
At the start of the clip, Brooklyn says he will cook the chicken by shallow frying it using "100 per cent avocado" oil.
His followers flocked to the comments to point out the "huge amount" of the oil that is quite hefty in price.
Brooklyn's cooking videos have been criticised before for using expensive ingredients as he has previously used truffle and a £60 rib of beef in the kitchen.
Fans were stunned that the whole bottle of oil was used for two pieces of chicken.
One said: "Why on earth are you deep frying in oil that costs $15/20 per bottle? I realise this is paid promo but something a bit more logical like make a mayo from scratch with it, rather than dump that much into a pan to fry some chicken!"
Another added: "Cozzie lives Brookie babes x."
Meanwhile, others pointed out that the dish was not very unhealthy due to the amount of oil used.
A viewer wrote: "Couldn't you have baked the chicken? Why fry it in a huge amount of oil? Why provoke people to eat very harmful and unhealthy food sucks."
As a second joked: "Hi Brooklyn, looks great, is it ok for my grandfather with clogged arteries? Thanks."
Another wrote: ""That is A LOT of oil."
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