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Madison Williams

Bronny James Signs NIL Deal With Underwear Company

Bronny James has signed a Name, Image and Likeness deal with PSD Underwear.

The company has deals with various NBA stars, including Trae Young, Ja Morant and Tyler Herro. James is the youngest basketball star to sign with PSD Underwear.

“I’ve been wearing PSD for as long as I can remember,” James said in a press release Thursday. “When the connection is real and authentic, it makes a partnership like this really exciting. I’m looking forward to sharing my ideas and input to create some pretty unique pieces.”

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