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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Jon Heath

Broncos blowing out Saints on ‘TNF’ was bad for Prime’s ratings

The Denver Broncos got a big win over the New Orleans Saints on Thursday Night Football last week. It was 33-3 late in the fourth quarter until the Broncos put in their second-string defense and the Saints made a change at quarterback. New Orleans then scored late to make the final score 33-10.

It was a fun game for Broncos fans, but not necessarily appealing to a national audience. Denver was 3-3 going into the game and the Saints were 2-4. The game did mark Sean Payton’s return to New Orleans, but that might not have been as big of a draw as the NFL thought it would be.

The Broncos-Saints showdown got 9.81 million viewers, according to Austin Karp of the Sports Business Journal. That marked the first time this season a TNF game averaged fewer than 10 million viewers.

While the number was a dip for this season, it was still higher than the NFL’s TNF game in Week 7 last year, which drew 9.79 million viewers.

Thursday wasn’t a great ratings night for Prime, but the league’s ratings are still up overall compared to last year.

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