Ford is reportedly turning the Bronco into a truck. New reports suggest that a Bronco-based pickup will arrive near the end of the decade, joining the electric Fathom in Ford's truck lineup as part of a broader product overhaul.
If it happens, the move could make Bronco the third Ford nameplate, after Mustang and F-Series, to grow into a broader vehicle family beyond today’s SUVs, with analysts also talking about possible hybrids and a pickup.