Rossum, a provider of intelligent document processing, has released a new report detailing how and where U.S. political candidates have spent their media dollars during the 2024 campaign season.
Using its Rossum Aurora AI to track the vast volume of FCC paperwork required for candidates to disclose spending on media, Rossum said its Political Advertising Spending Monitor showcases the media strategies employed by each candidate during the past six months to either solidify or overturn projected election results, highlighting their focus on securing electoral votes in crucial swing states like Pennsylvania, Michigan, and Wisconsin.
