Brits are oblivious to one of the simplest ways of shaking off a cold, according to research.
New findings find that seven in ten of us are unaware that good nasal hygiene is one of the simplest ways to support their immunity against cold and flu, with almost the same percentage (64 per cent) confessing they take their clear and breezy airways for granted.
And over a fifth (21 per cent) admit to not knowing what nasal hygiene even is, with a third believing it was simply blowing their nose and one in 10 thinking it was picking their nose.