Brits treat themselves an average of 42 times a year – due to having a tough day at work, celebrating payday, or it simply being the weekend.
A study of 2,000 adults found almost one in five (18%) will also treat themselves as a reward for stepping out of their comfort zone – while one in 20 (4%) do so simply to post about it on social media.
Almost nine in ten (86%) of those polled believe it's important to their personal wellbeing to regularly indulge in these little luxuries.
