A new survey looking at food labelling has found that the majority of people felt ‘misled’ after finding out that a sign commonly found on their products doesn’t mean what they thought.
Research commissioned by British Lion eggs found that many Brits believe the presence of a Union Jack on packaging means that the product has been made using 100% British ingredients. However, they were unaware that manufacturers are still allowed to include the flag on their packaging if the ingredients come from overseas, as long as the product itself has been made in the UK.
Of the 2,000 people surveyed, a majority of 63% admitted to feeling misled by supermarkets over this information, WalesOnline reports . A further 42% said that they felt ‘misinformed’, and some shoppers also admitted to feeling ‘annoyed’ (28%) and ‘shocked’ (21%).
