If you're a parent, chances are you're well acquainted with Elf on the Shelf. For the uninitiated, the mischievous elf game is a fun way for kids to countdown to Christmas, as the toy mysteriously finds itself in a new position each morning after getting up to no good the night before - much to the delight of little ones.
As Elf on the Shelf frenzy takes hold each year, with parents desperately scrambling for new creative ways to place the toy, a popular meme was born on social media. Companies like Greggs write 'You've heard of Elf on the Shelf. Now get ready for...' and then include a funny rhyming quip. One post could be a picture of Drake, sat on a steak bake, for example.
But people were left utterly baffled after The Royal Mint hopped on the bandwagon... as nobody can figure out what it's supposed to mean.
