Get all your news in one place.
100's of premium titles.
One app.
Start reading
Fortune
Fortune
Adam Gale

Brits are rapidly embracing GenAI at work—whether businesses want them to or not

Woman in a dark room looks at screen, which is reflected in her glasses (Credit: Cravetiger/Getty Images)

The proportion of British people who use generative AI at work has increased by 66% in only a year, according to the annual Deloitte Digital Consumer Trends Survey, released Thursday.

It’s from a low base, admittedly—only 14% of the 4,150 people who took part in the representative survey—but the pace of the increase supports the narrative that GenAI is set to have profound effects on how people work.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.