Britons turn to stores’ bargain ranges as grocery price inflation stays above 17%

A Tesco Everyday Value product. Sales of own-label lines soared by 46% compared with a year ago, Kantar said. Photograph: Islandstock/Alamy

Shoppers increasingly turned to supermarkets’ cheapest own-label products as grocery inflation remained above 17% over the past month, keeping the pressure on already strained household finances.

Sales of the very cheapest value own-label lines jumped 46% in the four weeks to 16 April, compared with a year earlier, dropping in to nearly one in five baskets as consumers sought to make savings.