Britons switching to smaller, higher-quality alcoholic drinks, experts say

Sales of wine cans have grown at some retailers, although they may be seen as poor value compared with a standard bottle. Photograph: Daniel Leal/AFP/Getty Images

As the adage goes: good things come in small packages. According to alcohol industry experts British consumers are increasingly choosing to enjoy their beverages in smaller portions, but of higher quality – fuelling a trend for 100ml taster bottles.

The shift comes from a desire to be healthier, experts say, with drinking among UK teenagers and young people falling. In June 2023, Tesco sold 25% more low- and non-alcoholic beer than in dry January.