Britons cut back on spending despite fall in grocery inflation, says Kantar

The retail researcher Kantar found costs falling in nearly one-third of the categories it tracks, including toilet tissue, butter and milk. Photograph: Bloomberg/Getty Images

Britons have cut back on their supermarket shopping and traditional summer purchases because of recent poor weather, even though grocery price inflation slowed further, according to a report.

Supermarket prices were 2.1% higher than a year ago in the four weeks to 9 June, according to the retail researchers Kantar. This is down from May’s 2.4% inflation rate, and marks the 16th month that price rises have slowed. Kantar found costs are falling in nearly a third of the categories it tracks, including toilet tissue, butter and milk, an improvement from last year when just 1% of categories showed price declines.