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The Guardian - UK
The Guardian - UK
Business
Sarah Butler

Britons buy more ‘wonky’ veg and frozen food as living costs soar

Morrisons wonky vegetable box
Morrisons is among the supermarkets to offer wonky vegetables. Photograph: Ed Brown/Alamy

Households are turning to “wonky” vegetables and frozen food in an attempt to keep costs down as grocery prices soared by a record 13.9% last month.

Inflation in supermarkets is at the highest level since at least 2008 when the market research group Kantar began collecting data, adding £643 a year to the average family’s grocery bill, which now exceeds £5,200.

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