In January, traditionally the most budget-conscious month of the year when Britons are feeling the pinch and aren't looking to make big purchases, the TikTok Shop has bucked the trend. The post-Christmas slump didn't hit the online retail platform, as purchases above £100 accounted for 41% of its revenue, 15 times the global average of 2.8%.
This is according to Rithum, a global commerce solutions provider, as reported by publications such as the Fashion Network and Ecommerce News. The TikTok platform has already positioned itself into one of the biggest social media platforms, but does this new data show it's evolving into something much more — is TikTok becoming the UK's new digital high street?
