Thrill-seeking Brits who revel in a spot of snow-fuelled sledging are being urged to slide one step further ahead of next month's Winter Olympic Games.
And catalysed by the help of an ‘game-changing' injection of funding, luge in this country could be on the cusp of a bold new era as Britain bids to become an ever-greater global force in the sport.
That's the rousing rallying cry from GB Luge CEO Gavin Arnold, who hopes Team GB ace Rupert Staudinger can spring a surprise at Beijing 2022 and catapult his passion further onto the British sporting map.
