There will be no Gold medal match for Great Britain's mixed curling pair of Jen Dodds and Bruce Mouat after they were agonisingly beaten in their semi-final at the Beijing Winter Olympics.
The pair lost out 6-5 to Norwegian pair Kristen Skaslien and Magnus Nedregotten, and will now go into a Bronze medal play-off with Sweden on Tuesday afternoon.
Dodds and Mouat had qualified for the final four after finishing third in the round robin stage, sharing an identical record with Monday's opponents having both notched six wins from their nine matches.
And it was the British duo who came out firing at the Beijing National Aquatics Centre, storming into a 3-1 and then a 4-2 lead after five ends.
However, their dominance didn't last with Skaslien and Nedregotten capitalising on their power play in the sixth end, and some unforced errors from their Dodds and Mouat, to impose a three-point swing and go 5-4 up.
Dodds kept her composure to level things at 5-5 heading into the final end but crucially, it was Norway who had use of the final stone.
And sure enough, it was Skaslien who kept her nerve to seal the win, and set up a final against Italy on Saturday after they romped home 8-1 against Sweden in the other semi-final.
Dodds and Mouat did beat Oskar Eriksson and Almida de Val 9-5 in their opening match in China, and afterwards insisted they were still "hungry" for a medal.
"We controlled that which is the toughest part for us," Mouat told the BBC afterwards.
"We were in control for the first four and even in the fifth end we were looking good for a multiple.
"I am just disappointed more at my last three ends. Jen played amazing all day. I am disappointed more about what I have done for the team than myself. It is tough.
"We pushed them as far as we could. It will be tough to get over but there is a medal still up for grabs and we are hungry for it."
Dodds added: "Bruce said it, we were in control for most of the game. I felt that was the best we played all week so I think it makes it even harder to take.
"We gave ourselves a chance at the end and that is all we could ask for. We have to regroup for tomorrow - there is still a medal to be won out there."