British Airways is set to offer a range of improvements for passengers - both on the ground and in the air.
The airline has worked with catering experts to introduce new plant-based menus, including a burger. The new choices will initially be available at the airline’s Heathrow lounges, before appearing on its US menus.
Lounge customers will also be able to use new water stations as all single-use plastic water bottles are being replaced glass.
They can also continue to order food directly to their table using their mobile device, an initiative introduced by British Airways during the Covid pandemic which it has decided to keep.
Elsewhere, British Airways will continue to explore how technology can enhance the customer journey. The airline will be introducing a new baggage tracing system, allowing customers to track their bag via their phone throughout their trip.
Tom Stevens, British Airways’ director of brand and customer experience, said: “We’re committed to ensuring we deliver a premium proposition for our customers throughout their journey with us and when we do so, we need to ensure that sustainability is at the heart of it.
“We want to create an even better British Airways and know that we need to keep making changes to the customer experience with things like alternative menus, reducing plastics and introducing new technology.
"We are also moving ahead at speed with some of the larger initiatives that we promised to our customers, such as the roll out of our award-winning business class seat, Club Suite.”
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