British Surfing is on the cusp of a new wave of unparalleled change. Terrible pun aside, this is a quest with lofty ambitions that would leave many quaking in their boots at the challenge that lies ahead.
The key to the transformation is the Olympics. Surfing has been included as a discipline from Paris 2024 and there lies an opportunity for GB to capitalise on a whole new sport and create a world class programme.
There is no denying the ambition here - the aim is to get a team to Paris, where the surfing will actually take place in Tahiti, before being in a position to challenge for medals at the Los Angeles Games in 2028.
