A new supermarket study has revealed which deal shoppers love the best and which is the worst for saving money. Budget-friendly supermarket, Aldi, has not been ranked at the top for their special buys or other bargain offers.
The report, from Money.co.uk, sets out to discover which supermarket’s deals and discounts are the most sought after by the British public online. Using information from YouGov, Statista and Kanter as sources, the study identified nine of the most prominent supermarkets in the UK for having the best deals.
The study excluded three well-known supermarkets, Iceland and Farmfoods, as they're predominantly frozen food stores and the alternative meanings to the names could skew findings, they said. Marks and Spencer was also removed from the study as Money.co.uk said it was impossible to isolate searches that were in relation to supermarket goods and not clothing.
