A Liverpool Bakery is selling "Britain's cheapest" tub of Lurpak for just £2 after the price soared earlier this week.
In recent days shoppers have slammed rising prices as the cost of a single tub of Lurpak surged to £7.25 in some supermarkets. Some customers were even reporting the butter had security tags on them in some shops.
The owner of Lurpak, Arla Foods, warned that butter, cheese, and milk prices could rise even further due to a shortage of workers. The price hikes come in the middle of a cost of living crisis with the price of petrol, energy, and food getting higher and higher.
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Alan Gordon, the owner of The Bread Bakery on Aigburth Road, Aigburth, took to social media this week to boast how his shop was selling tubs of the butter for just £2.
In a video posted into the Penny Lane Gossip Facebook Group, Alan said: "Not only have we just won an award for being Britain's best looking shop-keeper, we've done it again guys. We have got Lurpak for £2, It's got to be the cheapest butter in Britain.
"Where else can you get that for £2 guys? It's in The Bakery in Aigburth. £2, what else can you say?"
Speaking to The ECHO, Alan said the reason he was selling the butter so cheap was to help people in Liverpool during the cost of living crisis.
Alan said: "We're coming into the summer holidays now, and I know people in Liverpool will be feeling the pinch. Lots of kids have free school meals and if we can help in any way to lower the cost, we will.
"We already give food out to homeless people and people who need it in Liverpool. A company called Liverpool in Arms come and collect lots of sausage rolls and hand them out to people."
Alan was praised by customers after posting the £2 butter video, with people being quick to comment the independent business would "sell out".
One woman said: "well done you... the greedy supermarkets that double the price of stuff are disgusting."
One person said; "well done", while another added "they will be sold out by tomorrow afternoon".
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