The SS Great Britain is a historic ship designed by Isambard Kingdom Brunel. It launched in 1843 and was the first iron steamer to cross the Atlantic Ocean. And while the name of the ship is staying the same, the area in Bristol, UK that encompasses it, including The Being Brunel Museum, the Brunel Institute's maritime archive and the ship itself, have got a rebrand courtesy of How&How (the team behind the Ideogram design). The area will now be known as Bristol Dockyards.
Why? Well, dwindling ticket sales, an aging audience and increased scrutiny over the region's cultural integrity (this is, after all, the city that threw Colston's statue in the river) meant that something needed to change. People weren't seeing the effort that went into preserving and celebrating the area, and perhaps were put off by the walk along the harbourside to get there.
