A Bristol start-up has developed a high-tech menstrual cup it says could “revolutionise” women’s health - and help close the gender health gap.
Emm was founded by Jenny Button in 2020 and is now working in partnership with the University of Cambridge having closed its pre-seed funding round of more than $1m (£870,000).
The company is hoping to tap into the $25bn feminine hygiene market with its product, which syncs with a smartphone app and uses sensing technology to monitor and provide data and insights to the user. The product, which is currently in a Beta testing phase and is set to launch in 2023, has already piqued the interest of organisations such as Google and Innovate UK.
