Bristol brewery Butcombe Pubs & Inns has rolled out surplus food app Too Good to Go across its entire estate of pubs, in an attempt to reduce its food waste. Following a successful trial of eight sites in December last year, the app gives users the opportunity to buy surplus and unsold food from cafes, pubs, restaurants, supermarkets and producers to stop it from going to waste.
Consumers simply download the free Too Good To Go app and search for nearby businesses with unsold produce. They then purchase a ‘Magic Bag’ and collect it at an allotted time.
Too Good To Go has a simple mission: to make sure all food gets eaten, not wasted. In 2016, a group of entrepreneurs witnessed restaurant staff throwing away fresh food.
