A woman from Bristol has grown what started as a business from her kitchen into a multi-million pound brand. Sassy Shop Wax is a wax melts and beauty business all handmade in Emersons Green.
If you’re wondering what on earth a wax melt is - it’s a relatively new product in the UK that offers an alternative to a scented candle. Usually made of soy wax, it releases a scent of your choosing when burned with a tea light or electric burner. Demand has risen for the product over the years with increased interest in aromatherapy and has since been picked up by TikTok users.
When Sassy Shop Wax founder, Keely Parsons, was seeking to buy wax melts she noted they all spent the same and the aroma didn’t last. She released there was a gap in the market that needed to be filled - and she wanted to be the one to fill it.
