Bristol City are one of the most investible clubs in the Championship, according to a large academic study untaken across clubs in England and Scotland.
BetVictor have crunched the numbers that rank the club's infrastructure, utilisation of stadium, their digital footprint and financials to analyse whether a side would be a good investment opportunity.
City owner Steve Lansdown, who is embarking on his 25th season as part of the Robins, has effectively put Bristol City up for sale, revealing last year he is looking for outside investment. It remains unclear whether he would prefer a full sale or to retain a stake in the club.