Bristol City chairman Jon Lansdown admits he’s open to the idea of selling naming rights to Ashton Gate following the confirmation of a new multi-team sponsorship agreement with Huboo.
City have signed a multi-year agreement with the Bristol-based logistics company, ending their four-year partnership with gambling firms Dunder and, most recently, MansionBet ensuring a local front-of-shirt sponsor for the first time since Lancer Scott during the 2017/18 season.
The deal, which covers the men’s and women’s teams for City, Bristol Bears plus Bristol Flyers, is understood to be greater in financial value to those previous sponsorship arrangements but, at the same time, Lansdown admits it only “scratches the surface” in terms of addressing the Robins losses and how that chimes with financial fair play.
