A family-run nursery retailer near Bristol has credited its connection with local customers and online growth as it celebrates 40 years in business.
Baby & Co has had a shop on Temple Street in Keynsham since 1982, while it also operates a warehouse in Nailsea.
The business was founded by Ian and Claire Mills as Keynsham Pram and Cycle Centre, before changing its name to Buggies and Bikes in the 1990s. It later stopped selling bicycles to specialise in baby products including prams.