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Benzinga
Benzinga
Business
Madison Troyer

Bringing AI To Fashion: These Startups Are Changing How We Approach Personal Style— And Cutting Costs For Retailers

Mango: Fashion Finds Up to 50% Off

The use of generative AI in online shopping is on the rise, an Adobe Analytics survey found. The survey, which was released in March, says that retail traffic from generative AI sources has been doubling every two months since last September.

While those numbers are still low when compared to other uses of generative AI, they've been steadily rising since 2024.

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