Say goodbye to the bushy brow; now it’s all about the bleach
(Picture: ES)Brushed-up, fuzzy brows have been replaced with a new It girl-approved look. Yes, the bleached brow is back (again) — and has become one of 2022’s most widespread beauty trends, with A-listers and Gen Z alike erasing their arches in the name of high-fashion.
It’s a look that cycles into style every few years — each time causing a new generation to look permanently startled. Earlier this year, Kendall Jenner and actress Maisie Williams debuted bleached brows at the Met Gala. At Marc Jacobs’ autumn 2022 show, the entire cast of models — including Bella and Gigi Hadid — strutted down the catwalk with buffed-out brows; then came Kim Kardashian, who fronted Interview magazine with bleached-out brows, followed by Julia Fox, who fronted ES’s fashion issue in a similar vein. Musician Lizzo, socialite Amelia Gray — if you factor in all the TikTok influencers who are doing it, the list of women going sans brow is practically endless.
