Brighton Pier boss warns city needs more tourists, as admission fee doubles

Brighton Pier has raised its admission to £2 ahead of the summer flurry, but its CEO says the city should do more to promote tourism - (Getty Images)

The Brighton Palace Pier boss says the seaside city does not realise how important tourism is and should be doing more to attract visitors, meanwhile defending the decision to raise the price of the pier admission fee.

Anne Ackord, the CEO of Brighton Pier Group which owns the historic pier that juts off the seafront, has spoken out about the the future of tourism in Brighton.