Founded as a pharmaceutical retailer in 1948, Srichand became known for its scented face powder
After a rebranding in 2014, the Thai brand expanded its range to include skincare products.
The latest beauty solution is Super C Brightening Intense Serum for those concerned about skin dullness and discolouration.
The water-soluble vitamin C is commonly used as a skincare ingredient, particularly for its antioxidant and anti-ageing properties besides its brightening effect.
Srichand combines three vitamin C derivatives in the rich serum, which also contains vitamin B3, tranexamic acid, alpha arbutin and sea buckthorn oil and fruit ferment filtrate.
Horses are fed with sea buckthorn in order to keep their hair shiny and smooth, which is referenced in the botanical name Hippophae rhamnoides. Likewise, a superfruit rich in vitamin C and other nutrients is used to promote healthy-looking skin.
Other skincare formulas by Srichand include Skin Moisture Boost serum, essence and gel cream.