Bryson DeChambeau originally signed with Bridgestone in 2016 after he turned professional and re-signed his endorsement deal to use the company’s golf balls in 2020, but a few weeks after DeChambeau’s decision to join the LIV Golf Invitational Series, a direct competitor to the PGA Tour, the player and brand have decided to split.
“The PGA Tour is an extremely important part of professional golf, and Bridgestone has a sports marketing relationship with this highly visible series of tournaments,” Bridgestone said in a statement. “In considering that Bryson DeChambeau will no longer be participating in these events, Bridgestone and Bryson have agreed to end their brand ambassador partnership.”
DeChambeau isn’t the first player to lose a sponsorship over the Saudi-backed golf league. Phil Mickelson and Callaway Golf agreed to pause their relationship in February, Lee Westwood no longer has a deal with UPS and Ian Poulter and Graeme McDowell’s deals with Mastercard have been paused after their move to the breakaway tour.
