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The Guardian - UK
The Guardian - UK
Entertainment
Zoe Wood

‘Bridgerton universe’ has added £275m to UK economy, says Netflix

Bridgerton producer Shonda Rhimes at the London Stock Exchange with the market’s chief executive, Julia Hoggett
Bridgerton producer Shonda Rhimes, left, at the London Stock Exchange with the market’s chief executive, Julia Hoggett. Photograph: James Manning/PA

The “Bridgerton effect” has been hard to ignore since the drama first appeared on our screens, inspiring clothing and interiors trends with a period twist and helped make afternoon tea and visiting stately homes sexy.

Now Netflix has put a big number on the worth of what it calls the “Bridgerton universe”, suggesting the period romp produced by the company Shondaland has given a £275m shot in the arm to the UK’s ailing economy over the past five years.

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