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The Hindu
The Hindu
National
The Hindu Bureau

BRICS media groups look to boost synergy amid new challenges

Prominent media groups from the BRICS (Brazil, Russia, India, China and South Africa) countries on Friday committed to stepping up dialogue and finding ways to generate strong synergies as they confront new common challenges, from the COVID-19 pandemic to the impact of Russia’s invasion of Ukraine.

An action plan released following the Fifth BRICS Media Forum “committed to supporting and facilitating” BRICS media organisations through a range of initiatives, from joint training of journalists to exploring the application of new technologies, such as smart content production, smart broadcasting, satellite news, and AI anchors.

The Forum was established in 2015 by media organisations from the five countries, including The Hindu, Brazil’s CMA Group, Russia’s Sputnik, China’s Xinhua and South Africa’s Independent Media. 

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