Starbucks is going back to its roots under new CEO Brian Niccol, and longtime fans of the brand will be seeing the return of a classic tradition. Niccol confirmed the coffee behemoth will be dusting off its Sharpie collection—or buying more—so that baristas can return to scrawling names or notes on coffee cups.
In 2012, Starbucks said it wanted to be on first-name terms with its customers, with baristas wearing name tags on their aprons and visitors leaving with personalized cups. Since then the tradition has somewhat waned, but Niccol is determined to bring it back.
