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Birmingham Post
Birmingham Post
Business
David Laister

Brewery's Carbon Crush aims to put Net Zero industry solution on the lips of many

Carbon capture and storage may not be on everyone’s lips - but a Grimsby brewery is helping change that.

Having hosted the launch of the Humber Industrial Cluster Plan - with the technical solution to get heavy industry to Net Zero at the heart of it, Docks Beers has introduced a new ale to help spread the word of the huge regional economic opportunity.

Naturally, it is low carbon, with the ‘Carbon Crush’ 5 per cent IPA, brewed using specially sourced hops produced with 10 times less CO2. And it has been given a superhero theme by the brewery’s turn-to design agency, Grimsby’s SourceFour, as they aim to make the message as accessible as possible, working with industry organisation Catch - the driving force behind two years of work on the decarbonisation agenda.

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