A brewery is plotting a city-wide ‘bear hunt’ game, with those spotting the stickers featuring its new logo being offered an evening of free beer. Beartown brewery will be sticking up pink versions of the new logo all over Manchester, in billboards and bus stops.
Beer lovers can then scan the stickers’ QR code, upon which they’ll be given details of a party at a secret location. Once at the party, punters will be given free pints of Inception, the brewery’s new IPA.
The party is set for July 29 - a Friday night - with one event going on in Manchester and a second party in Liverpool on the same night.
