A brewery has produced the first sunscreen for beer drinkers after pub gardens were found to be a key location for sunburn. Beavertown Brewery will install dispensers in pubs across the country after unveiling their ‘Oil Your Neck’ sun lotion. It is specifically designed to cover vulnerable areas such as the head, neck and shoulders.
It comes after research of 2,000 adults found only 18% always wear protection when enjoying a summer drink. And over a third (37%) have previously been burnt while sitting outside in a pub.
Men are worse at applying lotion. Only 16% always do this before a beer outside compared to a fifth of women. The face, neck and shoulders were found to be the top three areas most likely to turn red.
Tom Rainsford at Beavertown Brewery said: “Summer is one of the best feelings in the world. It’s even better when you’ve got a pint in your hand—less so when you’re sunburnt.
“We wanted to make sure Brits have the most enjoyable summer possible. So we’re installing free dispensers and giving away thousands of free sunscreens across the UK.”
Of those who don’t use sunscreen, 18% claim to never have any on hand. A further 17% don’t like how it makes their skin feel and 28% simply forget.
Despite this, 65% claim they still take the effects of getting sunburnt seriously, according to the OnePoll study. While 59% acknowledge they need to become better at applying sunscreen on a sunny day, for those who do apply skin protection, 47% include it in their daily routine. Almost half (47%) do so to prevent wrinkles and 57% to decrease the chances of getting burnt.
This summer, a fifth of Brits plan to enjoy pub gardens several times a month. The average punter typically spends two hours there at any one time—ample time to be affected by UV rays. And 49% consider spending time in a pub garden one of the best things about the warmer months.
Gill Nuttell, CEO and founder of Melanoma UK, said: “We’re delighted to partner with Beavertown Brewery to raise awareness of sunscreen usage and sunburn prevention.
“Young adults, and men specifically, are a very difficult audience to reach to educate on the risks of sunburn. ’Oil Your Neck’ targets this audience in an environment they can identify with.
“It enables us to engage with them and provide potentially life-saving educational information.
“Hopefully it will help evoke behavioral change when it comes to the importance of sun safety.”
Created by Lifejacket, Beavertown will be giving away 10,000 of these SPF 50 UVA and UVB 5ml sunscreen sachets with pints of Neck Oil IPA at participating pub gardens across the UK—specifically designed to be enough to use on one body part that is most prone to go red.
Produced in association with SWNS Talker
Edited by Jessi Rexroad Shull and Joseph Donald Gunderson
