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Sports Illustrated
Sports Illustrated
Sport
Karl Rasmussen

Brewers Loosen Beer Sales Rules in Reaction to Shorter Games

The Brewers are adapting to MLB’s new rule changes on the field, and it seems the concessions staff is also making some adjustments in accordance with the faster-paced games.

According to Adam McCalvy of MLB.com, American Family Field is extending the deadline for beer sales to the end of the eighth inning. Traditionally, Milwaukee’s last call for alcohol has come in the seventh inning, but with pace of play increasing and the length of games decreasing significantly, the stadium is making its own changes.

“From a time perspective, we're probably looking at selling beer for the same amount of time by extending to the eighth inning that we did last year through the seventh,” Brewers president of business operations Rick Schlesinger told McCalvy. 

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