BrewDog has made a partnership with Budweiser China as it aims for a major expansion in the country.
The joint venture will leverage the global brand's sales and distribution network in the world’s second biggest economy, with the Punk IPA, Hazy Jane and Elvis Juice beers being sold there from March.
The long-term agreement will focus on expanding the BrewDog brand across Greater China, which is now the world’s biggest producer and consumer of beer. Additionally, an affiliate of Budweiser China and BrewDog have partnered to expand the Scottish beer in South Korea, with options to collaborate in other Asian markets at a later date.
