Independent craft brewer BrewDog has is opening its biggest-ever venue at the heart of a major UK transport hub. The 60-tap destination is scheduled to welcome drinkers to its newest pub from August 18 as part of the rejuvenation of Waterloo Station.
At 26,500sq ft in size, BrewDog Waterloo is more than twice the size of its previous largest location, DogTap, in Columbus, Ohio, USA. With a capacity of 1,775 people spread across two floors, the bar is a short walk from the platforms of one of the UK’s busiest stations.
Two lucky customers will win a trip to the opening of BrewDog Las Vegas on the opening day at Waterloo. The following day, a prize of free beer for a year will be up for grabs and on Saturday August 20 at 8pm special guests The Futureheads will be playing an exclusive live set.
BrewDog will be the first to open its doors to a physical location and a digital twin location simultaneously, in the meta-verse. Those unable to attend in person or looking to preview BrewDog Waterloo before a visit can experience it virtually first. Customers will be able to host meetings and make friends virtually, from wherever they are in the world.
BrewDog Waterloo will be a craft beer oasis for central London with the bar’s on-site brewhouse creating a range of bespoke classics. The house beer, brewed on site, ‘Trainspotter’ will be available on keg in Waterloo or can be taken away for the train in a freshly-filled crowler can.
It will include a slide going from one floor to the next, with a sign on entry stating ‘No head firsts, no drinks, no two at a time’ and when exiting the slide, ‘growing up is optional’. Other features include quiet call pods named ‘Zoom Rooms’ and a free-use co-working area, with tables that turn into ping pong tables after hours, duckpin bowling lanes (kids bowl free with a paying adult), and After the Rain; a not-for-profit florist supporting the London Development Trust.
James Watt, founder of BrewDog, said: “London has supported us since the very beginning, so whether you live in the capital, work in the city or are just visiting, get ready for the biggest BrewDog Bar on Earth. Minutes from the landmarks, moments from the platforms, great beer and food are seconds away.
"This is one of our most exciting bar creations and a true reflection to where our brand is heading. Wait for your train as you sip a bar exclusive beer, brewed onsite, Trainspotter.”
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