BrewDog's finding its personality again. The Scottish brewer burst onto the UK craft beer scene back in 2007 with its edgy branding and promptly gobbled up a hefty market share. Then it suddenly came of age with a surprisingly sensible rebrand in 2020 ("neutered", we called it at the time).
Five years later, it's rediscovering its rebellious spirit with new packaging designs that seem almost a rejection of that last refresh. A midlife crisis, or has BrewDog finally found its way?
