BrewDog CEO pays out nearly £500,000 after ‘misleading’ gold beer can promo

BrewDog’s CEO has paid out nearly £500,000 to rectify the ‘misleading’ gold beer can promo

(Picture: Getty Images)

BrewDog CEO James Watt has had to pay out nearly £500,000 because of the beer company’s “misleading” gold can promotion.

In 2021, the Advertising Standards Agency (ASA) found that BrewDog’s ad, which claimed that consumers would be able to find solid gold cans, was misleading.