BrewDog has cancelled its Annual General Mayhem (AGM) for shareholders, admitting that it had been running the events at a loss.
Co-founder and chief executive James Watt said the meeting will instead be replaced by presentations in 100 of the brewery's bars around the world on 22 April.
“Last year’s in-person AGM was a tremendous success, and it was great to be back in Aberdeen amongst over 10,000 equity punks,“ read a statement. “However, that’s just a fraction of our global community of over 220,000 people – the vast majority of whom can’t attend the event and miss out.