BrewDog has announced the return of its controversial Gold Can competition, with limited edition gold cans hidden in packs of its beer.
Co-founder and CEO of BrewDog James Watt previously paid out £500,000 of his own money following a miscommunicated previous iteration of the campaign. Now the beer firm is back with an updated version, featuring gold-plated cans and £5,000 as the prize.
Craft beer lovers can now hunt for the rare cans, which are found in supermarkets. Lucky beer drinkers who find one can then claim £5,000.
