The chief executive of BrewDog has revealed that it was being broke at an airport after a US launch gone wrong that inspired the Equity for Punks crowdfunding scheme that turned the company's fortunes around.
Writing on LinkedIn, James Watt explained that in 2008, the Ellon-based brewery shipped its first container of beer across the pond.
"Unfortunately, we did not ship the beer it refrigerated and the beer cooked in a hot steel box all the way to LA - I arrived shortly afterwards to launch BrewDog in America but our beers tasted terrible - the importer refused to pay us the £30,000 for the beer at a time we had precisely zero in the bank."
